market research overview
AyJay Direct is a sales orientated and proactive telemarketing organisation that understands the difference good clean data can make to a client’s sales team performance. But as well as sales lead generation and call centre services, our operators are extensively trained to capture and manage data swiftly and accurately to maximise the client’s resource.
Crucial to all the work we do is the agent and training. Our calls are friendly and personal. They are scripted to focus on the importance of the individual, and to ensure questions are asked in the most advantageous manner.
specialist services
Controlled circulation registration is not just about getting the numbers right, it’s also about getting the fine detail right. That is why we place so much importance on the spelling of names and qualifying all the information. Our system macro leads the agent through the process, and we use PAF online to verify addresses.

